What Will Hulu’s IPO Mean for Advertisers? When it comes to the average number of minutes each audience member spent viewing videos in July 2010, only YouTube outranks Hulu, according to research from comScore Video Metrix. Internet users spend 282.7 minutes streaming video on YouTube vs. 15...
Mobile Video to Double Reach by 2013 The population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, according to eMarketer’s forecasts. The still represents a reach of only 7.7% of the total population and less than 10% of mobile phone users...
Reaching Online Video Viewers
Online video viewership has increased steadily in the US in the past several years, and eMarketer’s forecasts call for continued growth through at least 2014.
As that audience grows, more and more viewers are watching not just short user-g...
Companies Throw Their Weight Behind On Line Video Most of the attention in the online video space has focused on either media content and consumers or marketers and video advertisements. But companies continue to push further into this realm with non-advertising content. Read more...