What Will Hulu’s IPO Mean for Advertisers?
From eMarketer.com
When it comes to the average number of minutes each audience member spent viewing videos in July 2010, only YouTube outranks Hulu, according to research from comScore Video Metrix. Internet users spend 282.7 minutes streaming video on YouTube vs. 158 minutes on Hulu.
Mobile Video to Double Reach by 2013
$1.34 billion in revenues predicted by 2014
The population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, according to eMarketer’s forecasts. The still represents a reach of only 7.7% of the total population and less than 10% of mobile phone users, but those numbers are set to double by 2013 and increase still further in 2014.
Reaching Online Video Viewers
with Long-Form Content
Online video viewership has increased steadily in the US in the past several years, and eMarketer’s forecasts call for continued growth through at least 2014.
As that audience grows, more and more viewers are watching not just short user-generated clips but also full-length professional content such as TV shows and movies.
Companies Throw Their Weight Behind On Line Video
From emarketer.com
Most of the attention in the online video space has focused on either media content and consumers or marketers and video advertisements. But companies continue to push further into this realm with non-advertising content.